On Friday’s Alex Marlow Show, host and Breitbart Editor-in-Chief Alex Marlow had an unexpected take on Nike’s latest advertisement — he liked it.
Marlow, known for his critiques of mainstream brands, admitted the ad struck a powerful chord. “It’s a picture of this family guy with his son, and the message says, ‘You’ve already won.’ It’s beautiful. It’s profound,” he said.
While Marlow contrasted the ad with Nike’s past campaigns — which he described as featuring “homely, overweight women in obscure sports” — he acknowledged that this new direction felt fresh and emotionally impactful. His only gripe? That it came from Nike.
“I hate that it was Nike that did it… because it’s so good,” he added.
Nike has long been known for stirring conversation with its ad campaigns, and this one is no exception — catching attention across both sides of the cultural divide.